Ambassador Applications

Thank you for your interest in becoming an ambassador for Sidas UK and our partner brands. We take an interest in the diverse range of sports as we look to grow and positively impact people playing all sports. As such we keep a lookout for the right athletes to represent our brands & high-performance products.

As the UK distributor for Sidas & partner brands and not the manufacturer (Sidas.com) we aren't always able to offer extensive ambassador packages. But we do look to help & support athletes on their journey where we feel it is appropriate. 

In general, we are looking for athletes competing at an National level or as a junior on their way to competing at National level in their chosen sport. You'll need to have an existing passion for our brand & products as well as a good social media following. Preferably you will be local to the Kendal area where we are based. 

Our focus sports are:

  • Skiing & Winter sports
  • Trail Running 
  • Biking

But if you don't compete in one of these sports don't let that put you off. We'd still love to hear from you and if you're the right fit we might be in a position to help. 

As we're sure you can imagine, we receive lots of applications from potential ambassadors every week. While we review every request , due to the sheer volume of enquiries we will only respond to those athletes we wish to continue discussions with. 

Applications will be reviewed on a quarterly basis. 

To let us know more about you and how your ambassadorship would benefit Sidas UK and our brands, please fill out the form below. Please note that only requests received through this form will be considered.

You can apply through Ambassador Form.

  • Jake Armitstead

    2024 - U16 British and English Indoor Champion
    U16 Copper Horse Indoor GBR Series Champion

    2023 - U16 British Dry Slope Champion

    2022 - U14 British, English and Scottish Dry Slope Champion.
    U14 Eola GBR Series Dry Slope Champion

  • Jon Albon

    2024 - Transvulcania Ultramarathon Winner

    2021 - Ultra-Trail du Mont-Blanc Winner

    2018 - Spartan World Championship Winner

    2017 - Skyrunner World Series Winner

  • Josh Wade

    2024 - CCC by UTMB - 100miles 11th place

    2023 - Ultra Trail Snowdonia by UTMB – 1st
    Eiger Ultra Trail by UTMB – 3rd
    Monte Rosa Skymarathon – 6th Team
    Transgrancanaria – 8th
    2022 - Ultra Trail Snowdonia by UTMB – 1st
    Winter Spine Challenger – 1st
    Glencoe Skyline – 7th
    Transvulcania by UTMB – 9th
    MIUT – 12th
    CCC by UTMB – 41st

  • JJ Rivet

    Jean Jacques Rivet, a former competitive athlete and engineer, is a
    globally recognised pioneer in the field of sports biomechanics. With
    over two decades of experience and a foundation in scientific
    methodology, J.J. has established himself as a leading expert, making a
    significant impact on the PGA Tour.

  • Terry Conway

    2012 - Lakeland 100 Winner
    2012 - West Highland Way Winner
    2011 - West Highland Way Winner
    2011 - Lakeland 100 Winner
    2011 - Ultra Brecon 40 Winner

    A former elite ultra-runner, Terry has won the Lakeland 100, The West
    Highland Way and has had top 10 finishes in Europe.  Terry now focuses
    his time helping others achieve their goals through Sports and Injury
    Rehabilitation Therapy in The Sidas Clinic.