In Chamonix, Sidas’ footcare expertise took centre stage at one of the biggest events in the trail running calendar: UTMB®.
Once again this year, Sidas was proud to be the Official Footcare Partner of UTMB®, supporting runners before, during and after their races.
Our solutions are designed to help runners look after their feet at every stage of their journey, so they can focus on what matters most — running, performance and enjoying the trail.
As part of the event, orthotist Marie Maligorne joined Sidas athletes Ludovic Pommeret and Thibaut Baronian for the “Ultra-Trail Foot Care Routine Discussion” conference.
The discussion highlighted the importance of looking after your feet from the very beginning of your training, helping runners stay comfortable and prepared for the demands of ultra-distance running.
Helping runners find the right solution
At the Sidas brand village, our team was on hand to help visitors find the right footcare solutions for their individual needs.
Using our Feetbox, runners could benefit from a quick and easy digital foot analysis to help identify the most suitable insoles for their feet and activity.
Visitors could also discover some of our latest sock innovations, including the Run Spirit — developed alongside Jim Walmsley and coming soon to selected retailers.
Official Partner of the 0 to 100 Project
Sidas is also proud to support the 0 to 100 Project, which aims to explore the impact of structured training on the health and wellbeing of people who were previously sedentary.
The project brings together 20 women and 20 men, all starting from a sedentary lifestyle, who receive medical and scientific monitoring alongside progressive sports coaching.
Their ultimate goal? To take on the CCC® 2027 — 100 km with 6,000 metres of elevation gain.
After six months of training, participants took on the ETC® on Tuesday 25 August, completing a 15 km race with 1,200 metres of elevation gain.
During a conference dedicated to the project, participants shared their experiences and discussed the role Sidas solutions have played throughout their journey.
Throughout the week, the Sidas team was proud to be alongside runners, athletes and visitors, helping them look after their feet and get the most from every step.
