We’re delighted to be continuing our partnership with trail runner Josh Wade as he pushes forward in his journey through the sport.
Josh embodies everything we love about trail running—commitment, passion, and a genuine love for being out in the mountains. It’s been great to support him so far, and we’re excited to keep building on that as he takes on new challenges.
Out on the trails, comfort and reliability are key. Josh turns to our Trail Double socks, which are designed to help reduce friction, manage moisture, and provide lasting comfort over long distances—something that becomes more and more important the further you go.
Alongside that, we make sure he has the right support behind the scenes too, from custom orthotics tailored to his needs to everyday footcare essentials like Anti Fiction Cream and Gel Toe Caps that help on his runs and with recovery. Making sure he can keep feeling good run after run.
For us, it’s not just about performance—it’s about supporting great people doing what they love. Josh is exactly that, and we’re proud to be part of his journey.
We’re looking forward to what’s ahead.